XPOSED | Branding Galway

21 Jun 2008

Brand Identity – Click to enlarge.

Creative Advertising, Design, Marketing and Branding Solutions

Brand recognition and other reactions are created by the accumulation of experiences and associations with the specific company, organisation, product or service, both directly relating to its function, and through the influence of advertising, design, media commentary and word to mouth. A brand in turn serves to create associations and expectations.

Ultimately “the brand” is any element which, in the minds of consumers or audience, differentiates a company, organisation, product or service from competitors. A brand often includes explicit logos, fonts, color schemes, symbols, sound which may be developed to represent implicit values, ideas, and even personality.

The brand, and “branding” and brand equity have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies”.

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